ASHEVILLE, NC, March 17, 2025 – Asheville Media Group is thrilled to announce the launch of “Despierta Con Omar” (Wake Up With Omar), a brand-new, live, and local morning show on La Pantera 97.3, the first commercial Spanish-language radio station in Asheville. The show premiered today and promises to bring a fresh, engaging, and vibrant start to the day for the station’s growing audience.
Omar Mayorga, a seasoned radio broadcaster from Venezuela, will lead the morning show, sharing his infectious energy and passion for connecting with the community. Omar, who has over 18 years of experience in radio and photojournalism, brings a wealth of knowledge and enthusiasm to La Pantera 97.3. He is excited to be part of this historic moment for both the station and Asheville.
“I’m thrilled to be part of this exciting new venture,” said Mayorga. “As a Venezuelan born and raised in a community surrounded by mountains, joy, and wonderful people – much like Asheville – I’ve spent my career in radio, working to connect with people and share the energy and stories that unite us all. Now, as part of the La Pantera 97.3 team, I’m excited to bring that same passion and positivity to the airwaves, connecting with our listeners in a meaningful way.”
La Pantera 97.3, which launched in 2024 as Asheville’s first Spanish-language radio station, offers a 24/7, culturally rich broadcast experience filled with music, news, and community connection. The addition of “Despierta Con Omar” further cements the station’s commitment to being a vital part of the community.
Mayorga’s morning show will feature a dynamic mix of news, music, entertainment, and contests with a heavy emphasis on audience interaction. Listeners can expect a show filled with joy, positive energy, and topics that resonate with the everyday lives of Western North Carolina’s vibrant Latino community. From local stories to international artists, “Despierta Con Omar” is designed to be the perfect start to the day for anyone looking for a lively, interactive, and uplifting radio experience.
Mayorga envisions La Pantera 97.3 as more than just a radio station. “It’s a platform to celebrate our culture, inform our audience, and promote local businesses. Our show will connect people to their roots, their families, and each other.”
Tune in to “Despierta Con Omar” weekday mornings from 6-10 a.m. for laughter, entertainment, and a powerful sense of community. Listen live on 97.3, LaPantera973.com, or with the free La Pantera 97.3 app.
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La Pantera 97.3 Studio Line: 828-210-8590
MEDIA CONTACT:
For media inquiries, interviews, and further information, please contact Omar Mayorga, omayorga@ashevillemediagroup.com
ADVERTISING CONTACT:
To advertise your business and sponsorship opportunities, please contact Dawn Creasman, Sales Manager. dcreasman@ashevillemediagroup.com
ABOUT ASHEVILLE MEDIA GROUP (AMG):
Asheville Media Group, owned by Saga Communications, is home to 105.9 The Mountain (WTMT-FM), Mix 96.5 (WOXL-FM), 98.1 The River (WOXL HD2), WISE Sports Radio 1310AM (WISE), 105.5 The Outlaw (WTMT-HD3), Rewind 100.3 (WTMT HD2), La Pantera 97.3 (WOXL HD3), 828newsNOW.com, AshevilleDeal.com and Dog Day Afternoon. AMG continues to provide customized marketing solutions that leverage on-air, online and on-site assets that deliver substantial results for local businesses.
