Help Celebrate the People and Places That Make Our Community Shine
Asheville, NC – May 21, 2025 – Know a local business that goes above and beyond? A restaurant that always hits the spot? A nonprofit that changes lives? Now’s your chance to show them some love.
Nominations are officially open for Best of Asheville 2025, and Asheville Media Group wants to hear from you.
Now through 5:00 p.m. on Monday, June 10, locals can visit BestOfAVL.com to nominate their favorite businesses, people, and organizations across more than 200 categories.
“Being named ‘Best of Asheville’ isn’t just a title. It’s a reflection of the trust and loyalty a business has earned from the community. These nominations and votes come directly from the people who support them every day,” said Shannon Steele, Marketing Director at Asheville Media Group.
Best of Asheville is about celebrating the places that make this region feel like home. Think your go-to coffee shop, your mechanic who always takes care of you, or the teacher who makes a difference. If they’ve made your life better, they deserve a spot on the ballot.
The nomination phase ends June 10. Public voting begins June 18, and winners will be announced this fall.
To nominate your local favorites, visit BestOfAVL.com.
Best of Asheville 2025 is presented by Asheville Media Group and Lusso Realty.
ASHEVILLE, NC, March 17, 2025 – Asheville Media Group is thrilled to announce the launch of “Despierta Con Omar” (Wake Up With Omar), a brand-new, live, and local morning show on La Pantera 97.3, the first commercial Spanish-language radio station in Asheville. The show premiered today and promises to bring a fresh, engaging, and vibrant start to the day for the station’s growing audience.
Omar Mayorga, a seasoned radio broadcaster from Venezuela, will lead the morning show, sharing his infectious energy and passion for connecting with the community. Omar, who has over 18 years of experience in radio and photojournalism, brings a wealth of knowledge and enthusiasm to La Pantera 97.3. He is excited to be part of this historic moment for both the station and Asheville.
“I’m thrilled to be part of this exciting new venture,” said Mayorga. “As a Venezuelan born and raised in a community surrounded by mountains, joy, and wonderful people – much like Asheville – I’ve spent my career in radio, working to connect with people and share the energy and stories that unite us all. Now, as part of the La Pantera 97.3 team, I’m excited to bring that same passion and positivity to the airwaves, connecting with our listeners in a meaningful way.”
La Pantera 97.3, which launched in 2024 as Asheville’s first Spanish-language radio station, offers a 24/7, culturally rich broadcast experience filled with music, news, and community connection. The addition of “Despierta Con Omar” further cements the station’s commitment to being a vital part of the community.
Mayorga’s morning show will feature a dynamic mix of news, music, entertainment, and contests with a heavy emphasis on audience interaction. Listeners can expect a show filled with joy, positive energy, and topics that resonate with the everyday lives of Western North Carolina’s vibrant Latino community. From local stories to international artists, “Despierta Con Omar” is designed to be the perfect start to the day for anyone looking for a lively, interactive, and uplifting radio experience.
Mayorga envisions La Pantera 97.3 as more than just a radio station. “It’s a platform to celebrate our culture, inform our audience, and promote local businesses. Our show will connect people to their roots, their families, and each other.”
Tune in to “Despierta Con Omar” weekday mornings from 6-10 a.m. for laughter, entertainment, and a powerful sense of community. Listen live on 97.3, LaPantera973.com, or with the free La Pantera 97.3 app.
Ver comunicado de prensa en español
Omar Mayorga, La Pantera 97.3 Program Director and host of Despierta con Omar
CONNECT
La Pantera 97.3 Studio Line: 828-210-8590
Follow: Facebook | Instagram
MEDIA CONTACT:
For media inquiries, interviews, and further information, please contact Omar Mayorga, omayorga@ashevillemediagroup.com
ADVERTISING CONTACT:
To advertise your business and sponsorship opportunities, please contact Dawn Creasman, Sales Manager. dcreasman@ashevillemediagroup.com
ABOUT ASHEVILLE MEDIA GROUP (AMG):
Asheville Media Group, owned by Saga Communications, is home to 105.9 The Mountain (WTMT-FM), Mix 96.5 (WOXL-FM), 98.1 The River (WOXL HD2), WISE Sports Radio 1310AM (WISE), 105.5 The Outlaw (WTMT-HD3), Rewind 100.3 (WTMT HD2), La Pantera 97.3 (WOXL HD3), 828newsNOW.com, AshevilleDeal.com and Dog Day Afternoon. AMG continues to provide customized marketing solutions that leverage on-air, online and on-site assets that deliver substantial results for local businesses.
Asheville, NC (November 26, 2024) – Asheville Media Group (AMG) is thrilled to announce the launch of the Santa Pal Toy Drive. Sponsored by Asheville Holistic Dentist, the Santa Pal Toy Drive benefits a cherished community organization dedicated to spreading holiday joy.
With a remarkable legacy of over 85 years, the Asheville Optimist Club’s Santa Pal program continues to bring smiles and happiness to children and families in the Asheville area. This year the need to spread joy is greater than ever as many families continue to face challenges on all fronts in the wake of Hurricane Helene. AMG invites community members to participate in making this holiday season special for the hundreds of children and families Santa Pal will serve through the program this year.
The Santa Pal Toy Drive officially kicks off on December 2 and will run through December 11. Donations of new, unwrapped toys can be dropped off at designated Asheville area locations. Santa Pal has also requested donations of new coats and blankets for children ages 2-12.
Every donation brings a moment of joy and a lasting memory to a child and is greatly appreciated.
How to Donate
Donate new, unwrapped toys, coats & blankets: Community members can drop off donations at any of the participating drop off locations, starting December 2:
- Massage Envy South (1863 Hendersonville Road, Suite 100, Asheville)
- Alan’s Jewelry & Pawn Asheville (1186 Patton Avenue and 736 Tunnel Road)
- Asheville Media Group (1190 Patton Avenue, Asheville)
Drive Thru Donations: To make donations as convenient as possible, we invite the community to join AMG radio stations Mix 96.5 (WOXL-FM) and 98.1 The River (WOXL HD2) for a drive thru donation day on Saturday, December 7 from 11am – 3pm at the following locations
- Massage Envy South (1863 Hendersonville Road, Suite 100, Asheville)
- Alan’s Jewelry & Pawn Asheville (1186 Patton Avenue)
Together, let’s make this holiday season bright for every child in Asheville!
About Santa Pal
For over 85 years, the Asheville Optimistic Club Santa Pal program has focused on assisting children and their families with toys, food, clothing and more throughout the Christmas season.This year the need to spread joy is greater than ever as many families continue to face challenges on all fronts in the wake of Hurricane Helene. Santa Pal’s mission remains the same: make a significant impact on the lives of countless children, ensuring that the magic of the holiday season is felt by all.
Connect
Media Contact: For media inquiries, interviews, and further information, please contact Shannon Steele, Promotions & Marketing Director. ssteele@ashevillemediagroup.com
About Asheville Media Group (AMG): Asheville Media Group, owned by Saga Communications, is home to 105.9 The Mountain (WTMT-FM), Mix 96.5 (WOXL-FM), 98.1 The River (WOXL HD2), WISE Sports Radio 1310AM (WISE), 105.5 The Outlaw (WTMT-HD3), Rewind 100.3 (WTMT HD2), La Pantera 97.3 (WOXL HD3), 828newsNOW.com, AshevilleDeal.com and Dog Day Afternoon. AMG continues to provide customized marketing solutions that leverage on-air, online and on-site assets that deliver substantial results for local businesses.
Asheville, NC (October 21, 2024) – As thousands of families in Western North Carolina (WNC) continue to deal with devastation due to Hurricane Helene, Asheville Media Group (AMG) has announced the Rising Together: WNC Hurricane Relief Radiothon. The radiothon is scheduled for Wednesday, October 30 from 6am until 6pm.
AMG radio stations 105.9 The Mountain (WTMT-FM), Mix 96.5 (WOXL-FM), 98.1 The River (WOXL HD2), WISE Sports Radio 1310AM (WISE), 105.5 The Outlaw (WTMT-HD3) and Rewind 100.3 (WTMT HD2) will feature stories of hope, healing and survival.
AMG’s Rising Together: WNC Hurricane Relief Radiothon is an extension of the media group’s ongoing commitment to serving the community at large by highlighting organizations and volunteers who are planning for long term relief and recovery efforts.
Partner radiothon organizations include MANNA FoodBank, Asheville Buncombe Community Christian Ministry (ABCCM), Asheville Humane Society and the Center for Craft’s Craft Futures Fund. AMG radio stations will promote donations to these organizations which are focused on all aspects of assistance, from aid to people and pets to support of Western North Carolina’s creative arts community.
“This week will mark one month since Helene devasted Western North Carolina. There has been an enormous effort to bring relief, but it will take months, even years for many families impacted by Helene to rebuild”, said Tom Davis, AMG Market President. “This storm was a reminder that local radio is a vital part of the response during disasters of this kind. We’re committed to doing all we can to support our Radiothon partners and our neighbors who are hurting but fighting hard to make their way through this and rebuild.”
As Hurricane Helene moved into Western North Carolina the community found itself seemingly shut off from the modern world with no power, utilities or cell service. The only immediate source of information was local radio along with neighbors and friends who were sharing information and resources.
AMG Operations Director, Steve Richards, worked with his team to keep the media group radio stations on the air with simulcast broadcasts for the community. “Our on-air team offered comfort as we connected with listeners who were scared, alone and overwhelmed. We shared information and resources, detailing how to access food, water and gasoline”, said Richards. “We’re glad we could offer listeners a lifeline during a very difficult time.”
AMG’s Rising Together: WNC Hurricane Relief Radiothon will encourage local, regional and national participants to donate much needed support to partner organizations offering assistance and hope for Western North Carolina.
Connect
Media Contact: For media inquiries, interviews, and further information, please contact Shannon Steele, Promotions & Marketing Director. ssteele@ashevillemediagroup.com
About Asheville Media Group (AMG): Asheville Media Group, owned by Saga Communications, is home to 105.9 The Mountain (WTMT-FM), Mix 96.5 (WOXL-FM), 98.1 The River (WOXL HD2), WISE Sports Radio 1310AM (WISE), 105.5 The Outlaw (WTMT-HD3), Rewind 100.3 (WTMT HD2), La Pantera 97.3 (WOXL HD3), 828newsNOW.com, AshevilleDeal.com and Dog Day Afternoon. AMG continues to provide customized marketing solutions that leverage on-air, online and on-site assets that deliver substantial results for local businesses.
ASHEVILLE, NC, September 25, 2024 –Asheville Media Group (AMG), has revealed the winners of the Best of Asheville 2024 at BestofAVL.com. Winners have also been recognized in the Best of Asheville magazine, available today at select area Ingles Markets.
Best of Asheville invites those who live and shop in the 828 to share their love for local businesses, stores, and restaurants by nominating and voting for their favorites.
This year marked the program’s fourth anniversary, and it was its biggest yet. Earlier this year, Asheville Media Group radio stations invited listeners to nominate individuals and businesses they believed were the best at what they do. Thousands of local businesses and places were nominated in 246 subcategories. The winners were decided by 131,000 votes from customers, fans, and supporters.
The awards boost morale for business owners and employees and increase exposure for local places.
AMG takes pride in showcasing the hard work and dedication of local businesses each year. AMG Market President Tom Davis says community engagement is the heart of the contest. “The Best of Asheville program would not succeed without the steadfast support the Asheville community provides each year,” said Davis. “We’re thrilled for the winners and appreciate everyone who voted and supported local businesses.”
A comprehensive list of winners is available at BestofAVL.com. Complimentary physical copies are available at AMG, located at 1190 Patton Avenue in Asheville, or at the following Asheville area Ingles locations:
- 915 Merrimon Avenue, Asheville
- 29 Tunnel Road, Asheville
- 1865 Hendersonville Road, Asheville
- 575 New Leicester Hwy, Asheville
- 780 Hendersonville Road, Asheville
- 153 Smokey Park Highway, Asheville
- 140 Weaver Blvd, Weaverville
- 201 Barber Blvd, Waynesville
- 1572 Sand Hills Road, Candler
- 352 Airport Road, Arden
MEDIA CONTACT: For media inquiries, interviews, and further information, please contact Tom Davis, Market President. tdavis@ashevillemediagroup.com
ADVERTISING CONTACT: To advertise your business and sponsorship opportunities, please contact Dawn Creasman, Sales Manager. dcreasman@ashevillemediagroup.com
ABOUT ASHEVILLE MEDIA GROUP (AMG): Asheville Media Group, owned by Saga Communications, is home to 105.9 The Mountain (WTMT-FM), Mix 96.5 (WOXL-FM), 98.1 The River (WOXL HD2), WISE Sports Radio 1310AM (WISE), 105.5 The Outlaw (WTMT-HD3), Rewind 100.3 (WTMT HD2), La Pantera 97.3 (WOXL HD3), 828newsNOW.com, AshevilleDeal.com and Dog Day Afternoon. AMG continues to provide customized marketing solutions that leverage on-air, online and on-site assets that deliver substantial results for local businesses.
ASHEVILLE, NC, July 3, 2024 – Asheville Media Group announced today the launch of La Pantera 97.3, the first of its kind, Spanish-language radio station in Asheville. La Pantera 97.3 will serve the growing Latino community in western North Carolina, replacing oldies-formatted ‘Pure Oldies’ on 97.3 FM HD3 and LaPantera973.com.
“La Pantera 97.3 is an exciting addition for us. The station combines regional Mexican music with a mix of Latin pop and Latin urban to serve our Latino community,” said Steve Richards, Operations Director.
The station has launched with a variety of music and plans to announce local programming to further connect and engage the community in the near future.
La Pantera 97.3’s programming is designed by consultant Gerardo Lopez who has created some of the biggest programs in Spanish language radio in the US and in Mexico. Lopez believes in the power of the community through radio. “I’m very excited for La Pantera radio network to continue to grow now in Asheville,” said Lopez. “We are grateful for our partnership with Asheville Media Group to give us the opportunity to serve our growing Hispanic community.”
La Pantera 97.3 will focus on working with local community leaders and business owners. The Latino community is western North Carolina’s fastest growing demographic, making up nearly twenty percent of the region’s population.
“Our team felt it was time to launch Asheville’s first Spanish language radio station and mentioned the idea to friends at Hola Carolina,” said Tom Davis, Market Manager. “Hola Carolina builds bridges between cultures and embraces the diversity of our community. They were excited to hear our vision for this brand and offered valuable insight and advice.”
Davis continued, “It’s been hard to keep this exciting news to ourselves, but we’ve had overwhelming support from clients who will have an opportunity to reach a portion of the population they have been unable to reach until now. We’re thrilled that La Pantera 97.3 is on the air in western North Carolina.”
The launch of La Pantera 97.3 marks a new chapter in Asheville Media Group’s commitment to the community it serves.
Hola Carolina Executive Director, Adriana Chavela is excited about the historic launch of La Pantera 97.3. “This milestone is a testament to the vibrant and growing Latino community in western North Carolina. It provides us with a powerful platform to share our music, culture, voices, and stories, fostering greater understanding and unity within our diverse region,”said Chavela.
La Pantera can be heard on 97.3 FM HD3 and online at LaPantera973.com.
Ver comunicado de prensa en línea
Connect with La Pantera 97.3
Website: LaPantera973.com
Facebook: https://www.facebook.com/lapantera973
Media Contact:
For media inquiries, interviews, and further information, please contact Tom Davis, Market President. tdavis@ashevillemediagroup.com
Advertising Contact:
To advertise your business and sponsorship opportunities, please contact Dawn Creasman, Sales Manager. dcreasman@ashevillemediagroup.com
About Asheville Media Group (AMG):
Asheville Media Group, owned by Saga Communications, operates seven radio stations in Asheville/Western North Carolina; 105.9 The Mountain (WTMT-FM), Mix 96.5 (WOXL-FM), 98.1 The River (WOXL HD2), WISE Sports Radio 1310AM (WISE), 105.5 The Outlaw (WTMT-HD3), Rewind 100.3 (WTMT HD2) and La Pantera 97.3 (WOXL HD3). AMG continues to provide customized marketing solutions that leverage on-air, online and on-site assets that deliver substantial results for local businesses.
ASHEVILLE, April 2, 2024 – Asheville Media Group (AMG) launched 828newsNOW.com today, a new local news platform focused on serving as the community connection for everyone living and working in Western North Carolina.
Asheville Media Group is known for offering the public a variety of radio stations that serve as the soundtrack to their daily lives. Popular stations like 105.9 The Mountain, Mix 96.5, 98.1 The River, WISE Sports Radio 1310AM, 105.5 The Outlaw, Rewind 100.3, and Pure Oldies 97.3 provide great music both over-the-air and online. In addition to their music services, Asheville Media Group has a strong history of supporting community events and is highly respected in the business community for its effective marketing services tailored to local businesses and annual Best of Asheville contest.
“Asheville Media Group recognizes the significance of staying connected. Introducing a news division seamlessly aligns with the community engagement we have consistently offered as broadcasters. I’m excited to further connect with people through 828newsNOW.com,” said Tom Davis, Market President.
“The 828NewsNOW mission is to provide timely, relevant, trusted, unbiased local news and information, for free,” Davis continued. “828NewsNOW strives to be the primary source for news, events, and impactful stories that resonate with Western North Carolina residents, nurturing a strong sense of community.”
Breaking Down Barriers with Free Access
In a time when news sources are downsizing and paywalls limit access to important information, 828newsNOW.com takes pride in providing its content free of charge to all users.
“Making sure everyone has the same access to information is the key to keeping people engaged in the community”, said M.E. Sprengelmeyer, Editor in Chief for 828newsNOW.com. “Limiting access can lead to detachment and division. We’re going to do our best to give people the info they need, right here, right now – and without a pay wall, so everyone has a chance to be in-the-know,” added Sprengelmeyer, who has more than 30 years of experience as a reporter, political writer, war correspondent, editor, and newspaper publisher.
Connect with 828newsNOW.com
Website: https://828newsnow.com
Facebook: https://www.facebook.com/828newsnowavl
Instagram: @828newsNOW
Sign up for 828newsNOW Emails & Breaking Local News alerts: https://828newsnow.com/newsletter-signup
Media Contact:
For media inquiries, interviews, and further information, please contact Tom Davis, Market President. tdavis@ashevillemediagroup.com
News Contact:
Send breaking news tips, news releases, story ideas and information about community events to M.E. Sprengelmeyer, Editor in Chief. me@828newsnow.com
Advertising Contact:
To advertise your business and sponsorship opportunities, please contact Dawn Creasman, Sales Manger. dcreasman@ashevillemediagroup.com
About Asheville Media Group (AMG):
Asheville Media Group, owned by Saga Communications, operates seven radio stations in Asheville/Western North Carolina; 105.9 The Mountain (WTMT-FM), Mix 96.5 (WOXL-FM), 98.1 The River (WOXL HD2), WISE Sports Radio 1310AM (WISE), 105.5 The Outlaw (WTMT-HD3), Rewind 100.3 (WTMT HD2) and Pure Oldies 97.3 (WOXL HD3). The launch of 828newsNOW.com marks a new chapter in AMG’s commitment to the communities it serves with accessible and engaging local news and information. AMG continues to provide customized marketing solutions that leverage on-air, online and on-site assets that deliver substantial results for local businesses.
First all-female morning show in Asheville on Mix 96.5; “Influencers of the Year” to 105.9 The Mountain; 5 time National Radio Champs join 105.5 The Outlaw; Asheville’s new local source for unbiased and hyper local news
ASHEVILLE, February 2, 2024 – Asheville Media Group announced today the launch of three new and exciting morning shows and the upcoming launch of Asheville’s new source for unbiased hyper local news.
On February 5, Mix 96.5 WOXL-FM launches the first all-female morning show in Asheville, “The Morning Mix with Melanie & Crystal”. Morning host Melanie Wilkinson will partner with Crystal Brown, previously heard on 105.9 The Mountain’s “Mountain Morning Show”. Melanie and Crystal’s vibrant personalities and relatability have connected with fans of their podcast, “The Hot Mess Momcast” and will now connect with listeners during their interactive, live and local show. Listeners can hear “The Morning Mix with Melanie and Crystal” weekdays from 6-10am on Mix 96.5, MyMix965.com or the Mix 96.5 app.
Additionally, starting February 12th, “The Rizzo & Jeff Show” launches on 105.9 The Mountain WTMT-FM. Recently named “iHeartRadio Digital Influencers of the Year”, Rizzo & Jeff transition from Rochester, New York and will be live in studio each weekday morning and live on their social channels as they discover what makes Asheville so unique! Rizzo and Jeff are excited to bring their show to 105.9 The Mountain noting, “We hope to bring energy, excitement and fun to 105.9 The Mountain for years to come”. Starting February 12, listen to “The Rizzo & Jeff Show” each weekday from 6-10am on 105.9 The Mountain, 1059TheMountain.com or on the 105.9 The Mountain app.
On February 19th, Asheville will have a new country music and entertainment choice when “The Big D & Bubba Morning Show” premieres on 105.5 The Outlaw WTMT-HD3. Based out of Nashville, Big D & Bubba have access to the hottest country artists and celebrities who will help Asheville laugh their way through their morning commute. Big D & Bubba are committed to connecting with listeners on a deeper level noting, “We know how crazy life can be and we want to be the goofy best radio-friend refuge from the harsh reality of being pulled 100 different directions.” Listeners can hear “The Big D & Bubba Show” on February 19 by tuning in to 105.5 The Outlaw or outlawasheville.com.
Asheville Media Group’s Operations Director, Steve Richards, expressed enthusiasm about the new morning shows, “We can’t wait to introduce these three captivating and distinctive shows to Asheville’s morning radio.”
Asheville Media Group’s commitment to lead the industry by providing local content that informs, entertains and inspires will expand to local news with the April 1 launch of 828NewsNOW.
Asheville Media Group Market President, Tom Davis, says 828NewsNOW “is what the Asheville market has been asking for…a source for unbiased, accurate, timely and relevant hyper local news. The content and the staff are all local. 828NewsNOW will be your go to source for breaking news, local events, and community stories.”
Editor-In-Chief, M.E. Sprengelmeyer, resides in Asheville and is well-aware of what “local” entails for 828NewsNow. “A one-of-a-kind place deserves more than the same old news,” Sprengelmeyer said. “This is a chance to bring a new perspective to a unique, diverse and fast-moving community. I’ll lace up my Chuck Taylors and hit the ground running.”
Sprengelmeyer is a seasoned journalist with more than 30 years of experience. He was the last Washington correspondent for the Rocky Mountain News of Denver, covered the U.S. Congress, White House and the terrorist attack on the Pentagon on Sept. 11, 2001. He reported from the battlefields of Afghanistan and Iraq, and later spent a year chasing presidential candidates down the “Back Roads to the White House.”
When breaking news hits, 828NewsNOW will cover the story via the “828NewsNow” app and across Asheville Media Group’s seven radio stations and social sites.
Asheville Media Group is home to Mix 96.5, 105.9 The Mountain, 105.5 The Outlaw, 98.1 The River, Rewind 100.3, Pure Oldies 97.3, WISE Sports Radio, Asheville Deals, Dog Day Afternoon and 828NewsNOW. Asheville Media Group offers local programming, a robust database of loyal listeners, and marketing capabilities that connect businesses with consumers on-air, online and on-site. For more information visit ashevillemediagroup.com
For additional information, interview requests, or media inquiries please contact ssteele@ashevillemediagroup.com.
Radio personalities are the original influencers, naturally creating profound connections with their listeners for decades. Known for their authenticity and credibility, our live and local DJ’s leverage connection and trust, which can be a game-changer for your marketing campaigns.
Strong Personal Bonds:
Radio listeners form deep connections with their favorite on-air personalities. Our DJ’s are viewed as trusted sources of information and entertainment, with loyal following often spanning generations. Connecting with listeners on a personal level establishes a strong rapport that can translate into brand loyalty.
Approximately 1 in 2 radio listeners have a preferred radio personality whom they have been listening to for an average of 8 years.
84% of radio listeners would follow their beloved personalities to a new station.
87% of listeners possess knowledge of personal details about their favorite radio personalities.
59% of listeners follow their favorite radio personalities on social media.
Trust and Influence:
Long-standing relationships with listeners breed trust, making endorsements and recommendations highly influential. Unlike some online influencers who are seen as constantly promoting products, radio influencers often have a more genuine connection with their audience, allowing for more organic brand integration.
81% of listeners view radio personalities as friends, family members, or acquaintances.
83% of listeners value and trust their favorite personality’s opinions, resulting in 77% of them being open to trying a brand recommended by these influencers.
78% of listeners engage in discussions with friends about the information they hear from their favorite radio personalities.
Reliability and Community Connection:
During times of crisis, we continue our live and local broadcasts keeping Western North Carolina informed and connected.
53% of adults agree their favorite on-air personalities make them feel more informed about crucial matters, such as store openings and community updates.
46% of listeners feel more connected to their community through the insights and information shared by their beloved radio hosts.
Live and local radio produces remarkably influential endorsements by radio personalities. The statistics presented here highlight the strong bonds formed between radio hosts and their listeners, the trust listeners place in their favorite personalities, and the significant impact of endorsements on consumer behavior.
If you’re seeking effective strategies to engage with diverse audiences, radio personalities prove to be invaluable allies in building trust, driving business, and connecting with communities.
(Note: The statistics referenced in this blog post are based on the Katz Media Group study titled “Inside the Power of Local Radio Personalities”)
Asheville Media Group is home to Mix 96.5, 105.9 The Mountain, 105.5 The Outlaw, 98.1 The River, Rewind 100.3, Pure Oldies 97.3, WISE Sports Radio, Asheville Deals and Dog Day Afternoon. We offer local programming, a robust database of loyal listeners, and marketing capabilities that connect your business with consumers on-air, online and on-site.
