Call letters: WOXL-HD3, Asheville, NC
Branding: La Pantera 97.3
Format: Regional Mexican
Website: LaPantera973.com
La Pantera 97.3 serves the Hispanic community in Asheville with a mix of Latin Pop & Latin Urban Music!
| Despierta Con Omar | Monday-Friday, 6am – 10am |
| El Show de Chiquibaby | Monday-Friday, 10am – 2pm |
| Myriam y Roció | Monday-Friday, 3pm – 7pm |
| Los Más Buenos de La Radio | Monday-Friday, 7pm – 11pm |
Tagline: Always Local, Always FREE
Format: Local News
Website: 828newsnow.com
828NewsNOW.com is a local news platform focused on serving as the community connection for everyone living and working in Western North Carolina.
The 828NewsNOW mission is to provide timely, relevant, trusted, unbiased local news and information, for free, 828NewsNOW strives to be the primary source for news, events, and impactful stories that resonate with Western North Carolina residents, nurturing a strong sense of community.
News – Local, Crime, Business, Education, Politics, Housing, Sports
Lifestyles – Asheville Deal, On the Town, Music, Pets, Perspectives, Outdoors, Health & Wellness
Weather – Local Asheville Weather
Obituaries
Podcasts
Dog Day Afternoon is an outdoor celebration for canines and the people who love them. Asheville’s signature dog-friendly event features an adopt-a-thon, dog competitions including Best Costume, dog related entertainment, food trucks and more! Interested in joining the in the fun and sponsoring Dog Day? Email dcreasman@ashevillemediagroup.com for more info
Spend less, have more. Asheville Deal and your favorite local merchants have partnered to bring you savings on restaurants, activities, events, services and more…right in your own backyard!
Call Letters: WISE-AM, Asheville, NC
Branding: WISE Sports Radio 1310
Format: Live Sports, Sports Talk
Website: wisesportsradio.com
WISE Sports Radio is WNC’s Leader in Sports Talk. The WISE Sports Network can be found on 1310AM. This station features the #1 and #2 National Sports Talk Shows in Dan Patrick and The Herd with Colin Cowherd. Weekend programming includes the Mountain Sports Show, the Kickoff Express, plus LIVE Sports Coverage with Play-By-Play for the NFL, Asheville High School Football, and NCAA Football & Basketball.
Active and loyal sports fans 25+ years old; 54% Male/46% Female; Homeowners with an income of $100,000 or more.
| 2 Pros and a Cup of Joe w/ LaVar Arrington, Brady Quinn & Jonas Knox | Monday-Friday, 6am – 9am |
| The Dan Patrick Show | Monday-Friday, 9am – 12pm |
| The Herd with Colin Cowherd | Monday-Friday, 12pm – 3pm |
| The WISE Guys | Monday-Friday, 3pm – 5pm |
| Covino and Rich | Monday-Friday, 5pm – 7pm |
NFL Game of the Week
NFL Playoffs
High School Football
WCU Football
University of Tennessee Football
NCAA March Madness Tournament
UNC Women’s Basketball
Duke Basketball
Call letters: WOXL-HD2, Asheville, NC
Branding: 98.1 The River
Tagline: Different is Good
Format: Adult Album Alternative
Website: 981theriver.com
Designed for the true music aficionado, 98.1 the River delivers quality music, both old and new. The presentation is “NPR-like” with no goofy contests or obnoxious sound effects. The River features artists such as Mumford & Sons, Elvis Costello, Indigo Girls, R.E.M., U2, Norah Jones, and Jack Johnson, as well as less familiar performers.
98.1 the River comprises musically-adventurous adults 21-49 years old, who enjoy a wide array of music from Bob Marley to Florence and the Machine. Listeners, like the station, also feel connected to Asheville and its vibrant local music scene. Contact us for a full qualitative profile of our listeners!
Mumford and Sons, Adele, the Black Keys, Leon Bridges, R.E.M., Florence and the Machine, Bob Marley, Red Hot Chili Peppers, Nathaniel Rateliff and the Night Sweats, Counting Crows, Jack Johnson, Indigo Girls
| Gibson | Monday – Friday, 6am – 12pm | Sunday, 10am – 3pm |
| Jordan | Monday – Friday, 12pm – 6pm | Saturday, 10am-3pm |
Critter Corner
Studio AVL
Homegrown Songs
Woodsongs Weekend Program
Putomayo World Music Weekend Program
Acoustic Cafe Weekend Program
River Concert Calendar
Call Letters: WTMT-HD2, Asheville, NC
Branding: Rewind 100.3
Format: Classic Hits
Website: rewindasheville.com
REWIND 100.3 plays Asheville’s all-time favorites – Classic Hits from the ’70s and ’80s from artists such as Elton John, Madonna, Stevie Wonder, Billy Joel, Whitney Houston, Hall & Oates, Huey Lewis & The News, Eagles, Prince, Queen, Journey, Bon Jovi, Fleetwood Mac, and Chicago. The station’s sound is specifically designed to reach the market’s ever-increasing boomer population.
Baby Boomers and Adults 35+ years old; 56% Female/44% Male; Income >$50k
Call letters: WTMT-HD3, Asheville, NC
Branding: 105.5 The Outlaw
Tagline: Legends and Young Guns
Format: Classic Country
Website: outlawasheville.com
Classic Country is comprised of the artists that made country music famous like George Strait, Willie Nelson, Waylon Jennings, Reba McEntire, Johnny Cash, Tim McGraw, Vince Gill, Kenny Chesney and Shania Twain.
Mature Adults 25-64 years old leading an active lifestyle; 42% Male/58% Female; Income > $50k.
Contact us for a full qualitative profile of our listeners.
George Strait, Kenny Chesney, Randy Travis, Tim McGraw, Garth Brooks, Reba McEntire, Vince Gill and Shania Twain.
| Big D & Bubba | Monday-Friday, 5am – 10am, & Saturday 6am-10am |
| Honky Tonkin’ with Big D & Bubba | Sunday, 9am – 12pm |
Call letters: WTMT-FM, Asheville, NC
Branding: 105.9 The Mountain
Format: Rock
Website: 1059themountain.com
America’s most resilient music format, Classic Rock has stood the test of time as it continues to dominate the radio landscape. 105.9 The Mountain garners a large fan base of active adults who gravitate to this music as the soundtrack of their lives. Your business benefits from a stable fan base with MONEY to spend. Local talent from mornings through midnight, ready to tell your story to The Mountain’s loyal audience.
105.9 The Mountain is aimed at reaching decision-makers, influencers, and male consumers 25-64 years old. Baby Boomers and Generation X make up many of the target listeners. Listeners are typically men, with a large majority being college-educated and earning more than $75,000 annually.
AC/DC, Led Zeppelin, Tom Petty, Rolling Stones, and Aerosmith
| Mountain Mornings w/Rizzo & Jeff | Monday – Friday, 5:30 a.m. – 10 a.m. | “Best of” – Saturdays, 7 a.m. – 10 a.m. |
| Jess Tyler | Monday – Friday, 10.a.m. – 2.p.m. |
| JB | Monday – Friday, 2 p.m. – 6 p.m. | Saturday, 2 p.m. – 6 p.m. |
| Steve Richards | Monday – Friday, 6 p.m. – 9 p.m. |
| Piper Phynnie | Saturday, 10 a.m. – 2 p.m. | Sunday, 10 a.m. – 3 p.m. |
| Aaron LaFalce | Sunday, 4 p.m. – 8 p.m. |
Wag Wednesdays
Hometown Hero
Free Ticket Thursdays
ZEPtember
Rocktober
Southern Fried Saturday Night with JB (Saturdays, 6 pm – 7 pm)
House of Hair w/Dee Snider (Saturdays, 7 pm – 10 pm)
Asheville Area Focus (Sundays, 6 am)
Time Warp w/Bill St. James (Sundays, 6 am – 10 am)
Live in Concert (Sundays, 8 pm – 10 pm)
Little Steven’s Underground Garage (Sundays, 10 pm – Midnight)
Workforce Rock Blocks
Weather
Traffic
Call letters: WOXL-FM, WOXL-HD, Asheville, NC
Branding: Mix 96.5
Tagline: Asheville’s Hit Music Station
Format: Hot Adult Contemporary (Hot-AC)
Website: mymix965.com
MIX 96.5 is Asheville’s Hit Music Station. The latest music information, entertainment news, and pop culture combined with today’s top artists make MIX 96.5 the right choice to reach active female consumers. MIX 96.5 features local on-air hosts all day.
Hot-AC is a contemporary hit music format for adults. Hot-AC is the fastest growing radio format and offers much of the same music as a traditional top-40 station but avoids music that only appeals to younger listeners, such as hard rap and rock. Mix 96.5 is the station that both parents and kids can enjoy together.
Mix 96.5 is aimed at reaching decision-makers, influencers, and families. The focus is on female consumers 25+ years old.
Contact us for a full qualitative profile of our listeners.
Maroon 5, Katy Perry, Lady Gaga, Bruno Mars, Shawn Mendes, Taylor Swift, Ed Sheeran, Train, Adele, Imagine Dragons, Camila Cabello
| The Morning Mix with Melanie & Crystal | Monday-Friday, 6am – 10am |
| DJ Rice | Monday-Friday, 10am – 3pm | Saturday, 3pm – 7pm |
| Shannon Steele | Monday-Friday, 3pm – 7pm | Saturday, 10am – 3pm |
| Crystal | Sunday, 11am – 3pm |
| The Best of The Morning Mix | Saturday, 7am – 10am |
Pick Your Idiot
For Pet’s Sake
96 Minute Commercial Free Ride Home
Throwback Thursdays
Friday 5 O’Clock Traffic Jam Mix
Daly Download with Carson Daly (Sundays, 7am – 11am)
Teacher of the Month
