Radio personalities are the original influencers, naturally creating profound connections with their listeners for decades. Known for their authenticity and credibility, our live and local DJ’s leverage connection and trust, which can be a game-changer for your marketing campaigns.
Strong Personal Bonds:
Radio listeners form deep connections with their favorite on-air personalities. Our DJ’s are viewed as trusted sources of information and entertainment, with loyal following often spanning generations. Connecting with listeners on a personal level establishes a strong rapport that can translate into brand loyalty.
Approximately 1 in 2 radio listeners have a preferred radio personality whom they have been listening to for an average of 8 years.
84% of radio listeners would follow their beloved personalities to a new station.
87% of listeners possess knowledge of personal details about their favorite radio personalities.
59% of listeners follow their favorite radio personalities on social media.
Trust and Influence:
Long-standing relationships with listeners breed trust, making endorsements and recommendations highly influential. Unlike some online influencers who are seen as constantly promoting products, radio influencers often have a more genuine connection with their audience, allowing for more organic brand integration.
81% of listeners view radio personalities as friends, family members, or acquaintances.
83% of listeners value and trust their favorite personality’s opinions, resulting in 77% of them being open to trying a brand recommended by these influencers.
78% of listeners engage in discussions with friends about the information they hear from their favorite radio personalities.
Reliability and Community Connection:
During times of crisis, we continue our live and local broadcasts keeping Western North Carolina informed and connected.
53% of adults agree their favorite on-air personalities make them feel more informed about crucial matters, such as store openings and community updates.
46% of listeners feel more connected to their community through the insights and information shared by their beloved radio hosts.
Live and local radio produces remarkably influential endorsements by radio personalities. The statistics presented here highlight the strong bonds formed between radio hosts and their listeners, the trust listeners place in their favorite personalities, and the significant impact of endorsements on consumer behavior.
If you’re seeking effective strategies to engage with diverse audiences, radio personalities prove to be invaluable allies in building trust, driving business, and connecting with communities.
(Note: The statistics referenced in this blog post are based on the Katz Media Group study titled “Inside the Power of Local Radio Personalities”)
Asheville Media Group is home to Mix 96.5, 105.9 The Mountain, 105.5 The Outlaw, 98.1 The River, Rewind 100.3, Pure Oldies 97.3, WISE Sports Radio, Asheville Deals and Dog Day Afternoon. We offer local programming, a robust database of loyal listeners, and marketing capabilities that connect your business with consumers on-air, online and on-site.
