OVERVIEW

Call letters: WTMT-FM, Asheville, NC
Branding: 105.9 The Mountain
Format: Rock
Website: 1059themountain.com

WHAT IS THE MOUNTAIN?

America’s most resilient music format, Classic Rock has stood the test of time as it continues to dominate the radio landscape. 105.9 The Mountain garners a large fan base of active adults who gravitate to this music as the soundtrack of their lives. Your business benefits from a stable fan base with MONEY to spend. Local talent from mornings through midnight, ready to tell your story to The Mountain’s loyal audience.

PRIMARY TARGET LISTENER

105.9 The Mountain is aimed at reaching decision-makers, influencers, and male consumers 25-64 years old. Baby Boomers and Generation X make up many of the target listeners. Listeners are typically men, with a large majority being college-educated and earning more than $75,000 annually.

CORE ARTISTS

AC/DC, Led Zeppelin, Tom Petty, Rolling Stones, and Aerosmith

SCHEDULE

Mountain Mornings w/Rizzo & Jeff	Monday – Friday, 5:30 a.m. – 10 a.m. | “Best of” – Saturdays, 7 a.m. – 10 a.m.
Jess Tyler	Monday – Friday, 10.a.m. – 2.p.m.
JB	Monday – Friday, 2 p.m. – 6 p.m. |  Saturday, 2 p.m. – 6 p.m.
Steve Richards	Monday – Friday, 6 p.m. – 9 p.m.
Piper Phynnie	Saturday, 10 a.m. – 2 p.m. | Sunday, 10 a.m. – 3 p.m.
Aaron LaFalce	Sunday, 4 p.m. – 8 p.m.

FEATURES

Wag Wednesdays

Hometown Hero

Free Ticket Thursdays

ZEPtember

Rocktober

Southern Fried Saturday Night with JB (Saturdays, 6 pm – 7 pm)

House of Hair w/Dee Snider (Saturdays, 7 pm – 10 pm)

Asheville Area Focus (Sundays, 6 am)

Time Warp w/Bill St. James (Sundays, 6 am – 10 am)

Live in Concert (Sundays, 8 pm – 10 pm)

Little Steven’s Underground Garage (Sundays, 10 pm – Midnight)

Workforce Rock Blocks

Weather

Traffic

COVERAGE MAP